At least that has always been the primary fear associated with the impossibility of a rebuild in Montreal. If the Canadiens go through a rebuild - an idea that Molson didn’t formally endorse, but wouldn’t be opposed to if Jeff Gorton deemed it unavoidable - it could have an impact on how fans consume the product over the next few years. Geoff Molson heeded truths that previous administrations may have wanted to ignore and the results of that will have repercussions on his business. But it’s also a significant business move. It is a significant gesture in hockey terms because it is an acknowledgment that the plan in place no longer works and that new ideas must be brought in. Many players will spend their entire careers without experiencing such an event. ![]() ![]() ![]() It is considered a radical move to fire a general manager in the middle of a season.
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